How to Make Your Restaurant Prepared For The Holiday Rush
The festive season is one of the busiest in the year. This season comes with broad opportunities to make a significant connection with customers. This creates a brand image you would like customers to associate with your brand in the New Year. The holiday season is a wonderful opportunity to grow your sales. Here are ways to prepare your restaurant to cash in on the holiday season.
Festive Decoration
To put your restaurant in a festive mood, decoration is necessary. There are various Christmas and New Year decoration ideas to include in your restaurant. The decoration in your restaurant should be visible by people outside with some exceptional decoration at the entrance. Include lights, Christmas tree, and muffins on all tables for a festive ambiance. Customers will love this as soon as they step into the door.
Special Menu
Give your customers something new during the holiday season. Prepare a special menu for the holiday season. Include special meals you have not been serving or include some of the mouthwatering favorites including salads and cold meat. For the older generation, prepare traditional roast meats, plum pudding, and baked vegetables. Don’t miss the traditional Christmas dessert made with meringue base with whipped cream and fruit topping. You can create a special Christmas menu and one for the new year.
Enough Supplies
The best way to avoid stress and frustration during the festive season rush in your restaurant is to have enough supplies. Now is the moment to order wholesale restaurant supplies online before the season heats up. A reputable supplier will have a range of supplies in various categories to match your business requirements. Ensure to purchase supplies wholesale to ensure that your stocks don’t run out during the festive rush and to benefit from special discounts.
Efficient Customer Relationship Management
Calls and sending texts to people on your client list is part of a customer loyalty program. Ensure to target people who came to your restaurant during last year’s festive season. Calling or texting them asking whether you can book them this season too is a great idea. Customers love businesses that warmly invite them. The efficient use of your CRM builds customer relationships and fosters better rapport with existing customers to encourage retention and loyalty.
Alternatively, avail a range of royalty offers to attract new and current customers. When contacting the customers, begin with a warm greeting before inviting them to your restaurant for your festive preparations. Talk about your royalty program to make your invitation more appealing. This will make you except customers and create better relationships with customers for brand loyalty.
Organize a Festive Season Event
Most people prefer spending the festive season with their loved ones. However, you can lure them to your restaurant by organizing special theme nights. These will attract a crowd on days such as New Year’s eve. Alternatively, you can organize special nights for celebrations until the New Year comes. People are fascinated by special musical nights or events for putting them in a celebratory mood. Such events are socially exciting and fun-filled to put attendees in a festive mood.
Offer Gift Coupons and Freebies
The Christmas season is filled with immense spending opportunities. These make most people run out of cash. Fortunately, you can lure people to come to your restaurant with a promise to help them spend less. Additionally, with the immense gift-giving during the festive season, there is no reason why not to give a loved one a gift or shopping voucher.
These will attract more customers to your restaurant. People love vouchers for offering flexibility and various options. Dining coupons at your establishment are a wonderful gift option to boost sales. Keep the validity if the vouchers and gift cards longer. This will keep people flocking your restaurant beyond the festive season.
Preparing for Chaos
People are usually in a celebratory mood during the festive season. However, some customers can get rowdy after some drinks. This is true when you host an event or party at your restaurant. So, it pays to plan for this chaos. This is very important since one rowdy customer can become unruly and disrupt the peace of other customers and the ambiance of your establishment.
Have someone to take care of such people before your place becomes a war zone. Hire some bouncers to keep a keen eye on whoever might have the potential to cause chaos at your restaurant. This will ensure that all your customers make the most of their experience. Additionally, it saves you from this extra stress of trying to keep things in order.
Bottom Line
The festive season is the busiest throughout the year making it a wonderful opportunity to make some good money. This requires adequate preparation to ensure serving customers without any mishaps. Buying supplies for your establishment in bulk at wholesale price is a proactive idea to save yourself the stress when the season heats up.