These days, having a strong social media presence isn’t just a good idea—it’s an absolute must for businesses of all sizes. From startups to large organizations, being active on social media can help you better connect with your target audience and raise brand awareness. It’s no secret that Facebook remains one of the largest and most widely utilized social media platforms in the world. In fact, each month, Facebook sees over 2.5 billion active users. What this also means is that if your business isn’t spending at least some of your advertising budget on Facebook ads, you could be missing out big time.
One of the key reasons business owners don’t engage in social media advertising (Facebook ads included) is a lack of understanding. You may feel intimidated by Facebook’s advertising platform and may not know where to begin. This is where working with a professional Facebook advertising agency can really pay off. Specifically, Facebook advertising agencies exist to help you optimize your marketing budget, boost your brand awareness, and ultimately increase your bottom line through the use of customized and targeted Facebook ads.
We’ve put together this guide to help inform you about what it is that Facebook advertising agencies do, and how to determine whether it’s in your company’s best interest to hire one. We also provide tips for choosing a Facebook advertising agency that aligns with your organization’s needs, plus useful information on typical pricing structures for these agencies. Ultimately, we hope this guide will prove to be a useful resource as you move forward with your company’s social media advertising strategy.
Top 5 Facebook Advertising Agencies
To help you get started, we’ve compiled a list of some of the top-rated Facebook advertising agencies out there today. This list can be an excellent starting point if you decide to move forward with hiring a Facebook advertising agency.
1. Voy Media
Voy Media offers a wide range of advertising services, ranging from Facebook and Instagram ads to mobile advertising and retargeting. The professionals here specialize in creating and implementing customized Facebook advertising campaigns to boost your bottom line. And when you work with Voy Media, you always have a dedicated account strategist to answer your questions and help you succeed.
MuteSix boasts a large team of more than 150 professionals working to take your Facebook advertising campaign to the next level. They use a personal-driving, ROI-focused approach to execute successful campaigns, running split-testing when needed to make the best use of your advertising dollars. In fact, 82% of their clients have doubled their revenue within their first year working with MuteSix.
AdvertiseMint’s team of social advertising experts is here to help you yield the best return on your company’s advertising budget. When you work with them for your Facebook advertising, you have a team of copywriters, video editors, designers, and analysts working with you from day one. AdvertiseMint also offers month-to-month contracts, so you’re free to try out their services with no long-term commitment.
When Abacus launched, it was a dedicated Facebook advertising agency. Today, it has grown into a full-blown social media advertising platform—but Facebook ads remain a large part of what these professionals are about. From helping you narrow down the scope of your audience to building ads that truly engage your audience, Abacus can help with it all.
Bamboo offers creative services, managed services, and strategy services for your Facebook advertising campaign. When they first launched, they worked with startup businesses to help scale their companies. Today, they continue to work with businesses of all sizes and scopes, ranging from start-ups to Fortune 500 companies.
Advantages of Using a Facebook Advertising Agency
Still not 100% convinced that working with a Facebook advertising agency is right for you in the first place? That’s okay. In reality, hiring a Facebook ad agency isn’t the right decision for every business at every stage—but it is a wise choice for many. By taking some time to review the advantages and potential drawbacks to working directly with one of these agencies, you can ultimately make the decision that best suits your business at this exact point in time.
Save Valuable Time
Many businesses haven’t thrown their hats into the Facebook advertising ring because they simply don’t have the time or resources to do so. Think about it; if your business doesn’t have a dedicated social media strategist or advertising professional, the amount of time you’d need to put into learning about how Facebook advertising works is substantial.
This is where working with a Facebook ad agency can really save you a lot of time and hassle. When you have these kinds of advertising professionals on your time, you don’t have to worry about learning the ins and outs of Facebook’s advertising platform. Instead, you can focus on other important aspects of your business while you let the professionals do all the work.
Maximize Your Budget
No matter how big or small your Facebook advertising budget may be, one fact remains: you want to stretch your dollar as far as you can while having the maximum impact. Again, this is where a Facebook advertising company can be extremely valuable. Many of the advertising agencies are used to working with startups and smaller businesses where budgets are tight—so they know what it takes to maximize each dollar.
Even if you have a larger budget to work with, a Facebook ad agency will ensure that none of that money goes to waste by creating and executing ad campaigns with the highest ROI possible.
Stay on Top of Changes
Facebook’s advertising platform, like anything on the Web, grows and evolves all the time. Changes are made often, and keeping up with these can be laborious and time-consuming. At the same time, staying on top of these changes is important because oversights can be costly and affect the success of your ad campaign.
Having a dedicated Facebook advertising team on your side is useful here because social media advertising is what these professionals do for a living. You’re paying them to stay in-the-loop when it comes to changes in Facebook’s advertising platform, so you can stop worrying.
Save on Onboarding/Training Costs
You may be wondering to yourself, “why can’t I just hire my own social media specialist to handle my Facebook Ads?” And truthfully, there’s nothing stopping you from going this route. However, there are some important things to consider when you think about hiring a part- or full-time social media professional for your business.
For starters, you’ll need to spend a fair amount of time searching for the right candidate for the job. From there, you’ll need to go through the costly onboarding process and, of course, make sure you’re offering the same benefits to your social media specialist that you are to the rest of your employees.
And if there’s any turnover in your social media position, you’ll need to repeat this process. You could avoid this hassle by hiring an outside Facebook advertising agency instead.
Grow Your Business
Last but certainly not least, understand that your business (no matter what industry you’re in…even a home cleaning service) has so much to gain from Facebook advertising. You could be just one campaign away from really taking your company’s success to the next level. There are many specific ways in which Facebook ads can grow your business (aside from the obvious conversions and returns on your investment).
Perhaps most importantly, successful Facebook ads create brand awareness and help target your ideal audience. By boosting your social media presence and spreading the word about all that your company has to offer, a well-executed Facebook ad can turn your brand into a household name very quickly.
Potential Disadvantages of Using a Facebook Advertising Agency
Now that you have a better idea of the many reasons why businesses enjoy working with Facebook advertising professionals, it’s a good idea to consider some of the potential drawbacks as well. From there, you can make an informed decision for your own business.
All that knowledge, expertise, and customized service comes at a premium. Hiring a Facebook advertising agency is going to eat up a chunk of your company’s marketing budget; there’s no way around that. This cost can often be difficult for businesses to justify, especially for smaller businesses that may not have much in the way of a marketing budget to begin with.
At the end of the day, however, Facebook advertising is actually one of the cheapest and most effective ways to grow your brand. And when you start to see the kind of return on investment your business can achieve with the right Facebook ad campaign in place, it becomes much easier to justify those initial costs.
Yes, hiring a Facebook advertising agency means you’ll inherently be trusting somebody you don’t know with your company’s social media account and its password. This can be unnerving for some, especially when you consider all the security threats on the Web today. Ultimately, however, you should have nothing to worry about in this regard as long as you have taken the time to properly vet the company you’re hiring to trust with your business Facebook account.
Lack of Control
Another obstacle some business owners face when it comes to hiring a Facebook advertising agency is the perceived lack of control over how their ad campaigns turn out. While it’s true that yes, you’re going to be giving up some control to the creative professionals you’ve hired, any experienced ad agency is going to take the time to ensure you’re 100% happy with the ads they’re going to run before they launch them.
This means not only will you be able to see a preview of ads before they’re launched, but your feedback will be taken into account before major decisions are made. Likewise, any reputable ad agency is going to speak with you extensively to find out what your preferences are and what kind of brand message you’re trying to create before they even begin brainstorming your next campaign.
All of this is to say that when you hire the right ad agency, you’ll still have plenty of control over the entire process.
How to Choose the Best Facebook Advertising Agency
If you’ve decided that hiring a Facebook advertising agency is right for you, be sure to check out the list at the beginning of this guide. This is a great starting point to help you find the agency that best suits your needs. Of course, your needs may vary depending on the size of your business, your advertising budget, and even the industry in which you operate. With that in mind, there are some additional steps you may want to take before you choose an ad agency for your business.
Know Who You’re Working With
Make sure you can get a true feel for who you’ll be working with throughout your campaign. Ideally, you’ll be assigned an account manager or other point-of-contact whom you can call, text, or e-mail with questions anytime. Other members of your team may include a design expert, strategist, and content manager. Regardless, be sure that you have all the names and contact information of the people who will be working on your team before you sign any kind of contract or formal agreement.
Check Out Examples
Any reputable Facebook advertising agency will likely have some case studies published to their website or otherwise readily available for you to review upon request. These case studies will provide you with some real-world examples of companies or other organizations they’ve helped to achieve success through Facebook advertising campaigns. These case studies can also be a great way for you to get a better feel for the kind of creative content the agency comes up with, which can help you further decide whether they may be a good fit for your organization.
Look for Certification
One of the first things you should do before you even think about working with a particular ad agency is to make sure they’re Facebook Blueprint Certified. This certification is offered directly through Facebook and requires the passing of an exam to receive. The purpose of this certification is to ensure that advertising agencies and other social media marketing professionals are proficient in Facebook’s advertising platform and how it works.
By choosing an agency that is certified, you can be sure that the professionals you’re working with are up-to-date on Facebook’s (and Instagram’s) advertising essentials. Having this certification also shows that the agency you’re thinking about hiring takes their work seriously, as earning this certification is not free.
Avoid Long-Term Commitments
If you’re just dipping your toes into the world of Facebook advertising, you probably don’t want to make any long-term financial commitments with an agency. Unfortunately, not all agencies offer short-term contracts, so this is something you may need to shop around a bit to find. Ideally, you’ll actually want to find an agency that will allow you to go month-to-month initially. This is a great way to see what the agency can do for you while having the peace of mind in knowing that you can stop using their services at any time.
Working with an agency that doesn’t require a long-term commitment also gives them more incentive to continue earning your business.
Make Communication a Priority
One of the most important aspects of working with a remote Facebook ad professional is communication. Being able to get ahold of a point-of-contact quickly and easily when you have questions/concerns is a must. You can “test” an agency’s communication by making note of how long it takes for them to respond to your messages or return a phone call at this stage. If you have to wait more than 24 hours for a response, then it’s probably time to move onto another agency.
Before you sign a contract with a Facebook advertising agency, you may also want to see if there is any kind of clause on communication. Are you guaranteed a response within a certain number of hours? Are you guaranteed to be able to get in contact with somebody 24/7? These are important things to look for when working with any kind of social media professional, as social media never shuts off!
Take Online Reviews Seriously
Don’t neglect to do some research of your own when finding out about an advertising agency’s reputation with their clients/customers. Taking the time to read some third-party reviews can truly give you a better feel for how past clients have been treated by the company and what kinds of results they have seen.
Be Clear About Pricing
Budget is most likely a concern as you look to hire a Facebook advertising agency, so you’ll want to make sure you truly understand what you’re paying for and how your payments will be handled. For example, some companies may require an up-front fee, whereas others may not collect any money until they achieve a return on your investment.
There are so many different payment structures out there when it comes to Facebook advertising agencies today, so be sure to read the next section thoroughly to better understand how some of the most common payment platforms operate.
Understanding Facebook Advertising Agency Pricing
The following Facebook ad pricing structures are outlined below in order from most common to least common. Be sure to shop around to find an agency that aligns with your preferences in this regard.
An agency rate refers to a flat rate (often a percentage) that is charged for their services. This rate is typically a set percentage of the total amount of your advertising budget. For example, an agency with a 10% rate would charge $100 on a $1,000 Facebook advertising campaign. The nice thing about this type of pricing structure is that services are often all-inclusive with this type of rate; this means you likely won’t have to spend extra for creative services, content writing, or other add-ons.
Another option is to go with an agency that charges a flat rate. This is usually a flat monthly fee that the company charges you regardless of how much you spend on Facebook ads that month. This can be appealing to small businesses or organizations with limited budgets, as it provides a predictable monthly cost.
Agency Plus Flat Rate
In some cases, you may find that an agency wants to combine the agency rate and flat rate model of pricing. This means you’ll pay a percentage of your ad spending directly to the agency, on top of a flat monthly rate. If you decide to go this route, make sure that what you’re spending on a combined agency/flat rate isn’t more than what you’d be spending with an agency that sticks to just one of these pricing models.
Less common (but still an option with some agencies) is a revenue-sharing model, which means that your agency only gets paid based on the revenue or ROI that they generate for you. The nice thing about this kind of payment structure is that it gives your ad team more incentive to work hard and achieve results. However, some businesses don’t like the idea of paying directly out of their returns.
The Bottom Line on Facebook Advertising Agencies
If your business isn’t currently taking advantage of Facebook advertising, now is a good time to get started. And if you don’t have the time or resources to research and launch your own campaign, hiring an experienced Facebook ad agency can be one of the best decisions you make for your business. The key, of course, is finding the right agency for the job. Find a Facebook ad agency that treats your company’s marketing budget as if it were their own; driven to helping you maximize your Facebook ad ROI and building your brand’s reputation in the process.